Word & Image consultant David Hedrick Skarjune, EDP presented Content Strategy for Targeted Cross-Media Marketing at the Xplor International 2011 conference & vendor forum. In the expanding digital world, how can direct marketers handle list fatigue, economic constraints, budget shifts, technology changes; and grow with New Media and Markets? Content Strategy can help: Align messaging [...]
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At the AIIM info360 conference and expo finale, which felt odd to FierceContentManagement editor Ron Miller, Enterprise Content Management (ECM) vendors spun various offerings towards a big challenge: the majority of enterprise information is unstructured content and the majority of that content is unmanaged. Wow—welcome to our world! Content is a Banquet Not some fancy feast. We’re [...]
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Word & Image consultant David Hedrick Skarjune spoke on Content Strategy at the AIIM info360 Conference in Washington, D.C., March 21-24, 2011. Skarjune’s session on “Content Inventories for Content Strategy” explained how a content inventory is a first necessary step on the path of developing a Content Strategy project. Examining an enterprise-scale case performed for [...]
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After a successful run at WordCamp MSP, David Hedrick Skarjune headed to Louisville, Kentucky, to present “Working with Images, Galleries, and Lightboxes” at WordCamp Louisville. The 30 hour day. on December 4, 2010. So what is the WordCamp phenomenon? WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from [...]
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Word & Image consultant David Hedrick Skarjune gave a session titled “Working with Images, Galleries, and Lightboxes” at WordCamp Minneapolis St. Paul (#WordCampMSP) on November 13 at Best Buy Headquarters. WordPress offers media features for adding and sizing images in posts and pages. But wait–there’s more! There’s a variety of ways to manage, manipulate, and [...]
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David Hedrick Skarjune presented on Email for Multi-Channel Communications at the Xplor International Global Document Conference in March 2010, St. Pete’s Beach, Florida. The talk covered email marketing basics and reviewed trends in the shift from offline to online customer behavior. Did you know that Multi-Channel marketers use five delivery channels on average for cumulative [...]
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