Content Marketing

News, tips, and blogs from online sources

Direct Marketing News
Content Marketing Institute

The director of marketing communications at Cuisinart and Waring Products tells us about the lessons that she learned from her first job, as well as the best career advice she received [...]
Fri, Feb 24, 2017, Continue reading at the source
David Yovanno of Impact Radius describes the ongoing evolution of Impact Radius [...]
Fri, Feb 24, 2017, Continue reading at the source
The CMO at Grubhub tells us about the lessons that she learned from her first job, as well as the best career advice she received [...]
Fri, Feb 24, 2017, Continue reading at the source
research-insights-drive-content-marketing

Now in its seventh year, the Content Marketing Institute/MarketingProfs annual survey of content marketers has evolved with the times. In 2010, content marketing was little more than a buzzword. Most marketers dabbling in the approach were curious about the tactics (e.g., blogging, webinars, events) their peers were using and how well those tactics were working.

Sure, we're still interested in tactics … but there is so much more to consider now. Content marketing has grown into a complex business discipline composed of many distinct areas — content creation, strategy, distribution, paid promotion, and measurement, to name a few. [...]

Fri, Feb 24, 2017, Continue reading at the source
An NYU Stern School of Business professor discusses how marketing students prepare for a career in the digital age. [...]
Fri, Feb 24, 2017, Continue reading at the source
Boldly going beyond traditional programmatic, towards the predictive frontier [...]
Thu, Feb 23, 2017, Continue reading at the source

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