Content Marketing

News, tips, and blogs from online sources

Direct Marketing News
Content Marketing Institute

A look at how the company's fast-fashion division supplements its digital data with face-to-face insights [...]
Fri, Mar 24, 2017, Continue reading at the source
At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme [...]
Fri, Mar 24, 2017, Continue reading at the source
7-tactics-get-content-noticed

If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed.

1. Send an email broadcast

Your email list is (hopefully) composed of people who signed up because they're interested in your brand and want to receive your latest updates. According to Campaign Monitor, you're six times more likely to get a click from an email campaign than a tweet. That's a great audience to promote your content to because they're already engaged and [...]

Fri, Mar 24, 2017, Continue reading at the source
McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017. [...]
Fri, Mar 24, 2017, Continue reading at the source
Fri, Mar 24, 2017, Continue reading at the source
With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost. [...]
Thu, Mar 23, 2017, Continue reading at the source