Content Marketing

News, tips, and blogs from online sources

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Content Marketing Institute

It's early days for AR on social media, but its marketing potential is clear [...]
Tue, Apr 25, 2017, Continue reading at the source

As companies turn their content marketing efforts up to 11, we're seeing our own little industrial revolution, moving the content creation process from the craft workshop to the high-volume assembly line.

The conditions are right:

We have the division of labor – research teams, copywriters, designers, developers, experts in search, and social. We have enormous pressure to create more content faster – to lubricate our lead-nurture flows and fill our virtual funnels. And we have a precedent – as Henry Ford and earlier pioneers proved that assembly lines dramatically increase manufacturing productivity.

It's no surprise that we tend to make content the [...]

Tue, Apr 25, 2017, Continue reading at the source

To market its webinar, InsightSquared went the extra mile. It bought 248 copies of the presenter's book. The author autographed the books with an invitation to attend the webinar. Each one included a bookmark with a URL to register.

Then, the company targeted everybody who visited its website with the same domain as an invitee.

Webinar day arrived. Six people attended.

A complete content marketing disaster.

But at the end of the quarter, the book-invitation webinar campaign was the most effective one to influence the deals that got done.


How did a content marketing calamity turn into a big sales success?

Account-based marketing.

That's how Joe [...]

Mon, Apr 24, 2017, Continue reading at the source

Have you tried putting together a list of top industry influencers?

Curating and publishing this type of list, while reaching out to featured influencers, is proven to create a large amount of exposure for your blog from a highly targeted audience.

This tutorial will walk you through the process. Though I focused on social media influencers, the process can work for just about any industry.

How is this different from every other influencer list strategy?

First off, this strategy uses a proven process that has delivered significant exposure to my content more than once. In addition, this strategy ensures that the list is completely [...]

Sun, Apr 23, 2017, Continue reading at the source

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix's newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand studios and the need to question your choices; then we close the show with an example of the week from Mint.

This week's show

(Recorded live on April 17, 2017; Length: 1:02:16)

Download this week's [...]

Sat, Apr 22, 2017, Continue reading at the source

You have a content calendar. You have a blog. You have a social media strategy. All you're missing is, well, the big kahuna: audience share that reflects the value of all the fantastic content you've created to promote your brand and your services to the big wide world.

When it comes to content marketing, it's imperative to stay current with SEO best practices to ensure that your content has the best shot of appearing high on search engine results pages. That means getting crazy smart about how search engines view your content, and how they prioritize rankings based on how [...]

Fri, Apr 21, 2017, Continue reading at the source