Content Strategy

News, tips, and blogs from online sources

Content Strategy Inc.
The Content Strategist at Contently


Capitol Hill has been full of unprecedented news for months, but on March 20, something truly strange happened. As FBI Director James Comey and NSA Director Mike Rogers faced questions on the Trump administration's ties to Russia, the hearing took an unexpected turn. President Trump, as is his custom, had taken to Twitter to share his opinions on the matter. So Comey and Rogers were asked to address the president's tweets in real-time.

The set-up sounds more like a rejected SNL skit than an actual piece of news. And yet, welcome to 2017. Social media has taken on a new [...]

Fri, Apr 28, 2017, Continue reading at the source

Back in 2015, Facebook introduced Instant Articles. It was a seminal moment—or at least, it was supposed to be. After years of hot takes and hand-wringing, including from yours truly, what was once supposed to revolutionize digital content has instead been something of a dud.

The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format. According to Digiday, other publishers such as the BBC, The Wall Street Journal, The New York Times, and National Geographic have also scaled back their efforts.

Instant Articles—and other similar formats such as Apple [...]

Fri, Apr 28, 2017, Continue reading at the source
efficiency metrics

The more time you spend on production, the higher the costs. That's just basic economics. Marketers, however, seem to ignore this simple rule.

According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1

CEOs and CFOs shouldn't take this lightly. If your team takes two months to publish a 1,000-word blog post, it's going to be really difficult to generate a return on your investment. Every day a [...]

Fri, Apr 28, 2017, Continue reading at the source

Welcome to the April edition of Ask a Content Strategist, the monthly mailbag column about love, life, and mostly content marketing. This month's column focuses on a topic that no one's talking about: video marketing.

What's that? Everyone's talking about video marketing? Even your nana wants to know why you aren't doing more video? Well then damn—we don't have any time to waste. Let's get to questions from our award-winning readers.

How do you measure the ROI of video marketing? -Laura, San Diego

I've done a deep dive on content marketing ROI in this column before, but over the past month, I've [...]

Thu, Apr 27, 2017, Continue reading at the source
content marketing job growth

There's a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. According to CMI's 2017 benchmark survey, over 70 percent of companies plan to create more content this year compared to last year—an upward trend that's held steady over the past few years.

In turn, content marketing hiring is on the rise. Content management is one of the most sought-after marketing skills, and content strategists have one of the highest-rising salaries in America. Content marketing job listings grew 350 percent on Indeed [...]

Wed, Apr 26, 2017, Continue reading at the source
Servus logo

I grew up in Edmonton, partly. Most of my time at elementary school was spent collecting hockey cards and cheering for the Oilers. That was in the dynasty days when Gretzky, Kurri, and Messier were all there and Stanley Cup victories were a regular occurence.

We moved from Edmonton to Calgary when I was in junior high, but I've always felt connected to the City of Champions. And I've always appreciated opportunities to return.

I got that chance a few times in the fall of 2016, when CSI was working with Servus Credit Union.

What we did for Servus

Servus is Alberta's [...]

Mon, Apr 24, 2017, Continue reading at the source