Word & Image provides a range of Content Planning services from Content Inventory to Content Analysis through Content Workplan.

Content Strategy is based upon the proposition that content is a valuable business asset that deserves comprehensive planning and governance.  Assessment and analysis of complex content provides a strategic process to better manage messages and campaigns in support of key business dimensions. We analyze how your web content is performing, we find the gaps that are causing problems, and we test how users find and see your messages. Then, we work with you to design a long-range workplan that charts how to fill the gaps, expand your outreach, and leverage your content further.

Word & Image has developed an Enterprise Content Management Matrix as a means for guiding the assessment process and long-range planning purposes.

Contact us to find out more how our ECM matrix approach can help your organization.