Presentation on aspects of the content audit stage for content strategy, and approaches for automating content inventories and rolling audits
Content Strategy Resources
Inventory, audit, and analyze your online content. Identify gaps. Map your strategy. Keep your business goals and customer experience on the right path.
- Content Audits and Inventories: A Handbook by Paula Ladenburg Land
Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.
- Content Everywhere by Sara Wachter-Boettcher
Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
- Content Insight: Content Analysis Tool (CAT)
The Content Analysis Tool (CAT) is purpose-built to create usable, detailed, automated content inventories. Designed with an easy-to-use dashboard interface, CAT allows users and administrators to manage multiple content inventory projects.
- Content Strategy for the Web by Kristina Halvorson and Melissa Rach
Content Strategy for the Web is the industry’s go-to handbook for creating and executing successful content strategies. Read it and learn how to create and deliver useful, usable content for your online audiences, when and where they need it most.
- Content Strategy for WordPress by Stephanie Leary
Creating modular, reusable content is how to keep up with the different ways users consume content—but how to do that when looking at a big blob of stuff in your page’s visual editor? Learn how to implement a complete content strategy in WordPress.
- PowerMapper Desktop Suite
PowerMapper is an automatic visual site mapping tool for information architects, usability analysts and web developers. SortSite is a web site testing tool for Broken Links, Accessibility, Compatibility, SEO, Privacy, Web Standards, and Usability.
- Screaming Frog SEO Spider Tool
The Screaming Frog SEO Spider is a small desktop program fetches key onsite elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel.
Siteimprove is the only web governance software that helps you better manage and maintain your website through quality assurance, accessibility, web analytics, SEO, and response – all in one tool.
SiteOrbiter scans a remote or local website and builds an organized database of the resources it finds, enabling you to find, explore, tag and access content extremely efficiently.
- The Elements of Content Strategy by Erin Kissane
This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
- Webbots, Spiders, and Screen Scrapers by Michael Schrenk
There’s a wealth of data online, but sorting and gathering it by hand can be tedious and time consuming. This book will show you how to create simple programs with PHP/CURL to mine, parse, and archive online data to help you make informed decisions.
- WordPress Content Audit Plugin
Lets you create a content inventory right in the WordPress Edit screens, similar to the process you might use to assess your site’s content in a spreadsheet. The plugin supports custom post types as well as posts, pages, and media files.
- Xenu's Link Sleuth
Xenu’s Link Sleuth (TM) checks Web sites for broken links. Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets.
- You Oughta Audit and How slides
We’ll review the elements of the content audit stage for content strategy. We’ll look at several approaches for performing content inventories. We’ll consider a business case using online tools to automate the process.
WordPress Consulting and Training Services