The book is dead… Long live the book!

You are reading electronic content right now. You may have been reading electronic content all day. And, you may go to bed tonight with an electronic book, newspaper, magazine, or other mobile content on your lap or in your hands. Books may not be the same today, compared to just ten years ago, but they are as popular as ever. While printed book sales declined by 9% in 2011 over 2010 according to Publishers Weekly, ebook sales are expected to show triple-digit gains for 2011 according to statistics from the Association of American Publishers reported by paidContent.org. Overall, publishers, authors, and bookstores making the switch to digital content may actually increase their sales and profits.

The switch to digital production is neither simple nor easy. While it is easier for an independent author or publisher to launch an ebook project, it’s also easier to skip the comprehensive process for editorial quality, production consistency, professional distribution, and successful marketing upon which traditional publishers rely. Then, there’s competing formats for ebooks, distribution wars between the various publishing sectors, and  technical hurdles in producing both new ebooks or converting old layouts.

Word & Image with our partners provide services to assist independent authors and publishers navigate the new ePublishing channels:

• Copyediting and proofreading
• Cover art and promotional graphics
• Print on demand
• eBook production
• Distribution
• Publicity and marketing

Contact us to find out more.