News, tips, and blogs from online sources
A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing:The global team of content creators needed more robust tools to produce the steady stream of articles, infographics, video, and interactive content published daily to help IT, marketing, and supply chain leaders stay ahead of technology trends. The global PR and content development team, which launched Smarter With Gartner, had an opportunity to feed our content marketing assets into the broader Gartner digital marketing programs.
When we realized we needed [...]
from Joe Pulizzi
Robert ponders whether to learn to be big or accept that you'd rather stay small. In the news, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Meanwhile, Disney decides to pull its films off Netflix, and Google may still buy Snap. We dive into discussions on how [...]