Content Marketing

News, tips, and blogs from online sources

Direct Marketing News
Content Marketing Institute

Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data [...]
Fri, Jun 23, 2017, Continue reading at the source
books-summer-recommendations-content-marketers

Need something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, inspirational, and downright fun.

Flow: The Psychology of Optimal Experience

Mihaly Csikszentmihalyi

This book is a fantastic reminder of how to recognize joy in the work we do. If we are in “flow,” we are engaging with all our senses.
Vanessa DiMauro, Leader Networks, @VDiMauro

Business Adventures: Twelve Classic Tales from the World of Wall Street

John Brooks

I downloaded Business Adventures after hearing Bill Gates call it “the best book I ever read.” (Gates read [...]

Fri, Jun 23, 2017, Continue reading at the source
How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes. [...]
Fri, Jun 23, 2017, Continue reading at the source
A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table. [...]
Fri, Jun 23, 2017, Continue reading at the source
MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans [...]
Thu, Jun 22, 2017, Continue reading at the source
Collin Holmes of Chatmeter explains the local brand management opportunities for major chains [...]
Thu, Jun 22, 2017, Continue reading at the source