Content Marketing

News, tips, and blogs from online sources

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Content Marketing Institute

As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge [...]
Wed, Jan 17, 2018, Continue reading at the source
As carriers shift to the new Rich Communications Services (RCS) standard, new functionalities and ways to engage consumers will emerge [...]
Wed, Jan 17, 2018, Continue reading at the source
Current clients can provide a wealth of information that can help you shape your ABM strategy [...]
Wed, Jan 17, 2018, Continue reading at the source
2018_UK_Research_Cover

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success.

This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today's release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

As you can see in the chart, only 5% of the “somewhat committed” report high success versus 38% of the “most committed” group.

Only 5% in UK somewhat committed [...]

Wed, Jan 17, 2018, Continue reading at the source
Earlier today, G2 Crowd released its annual ranking of the World's Top 100 Software Companies for 2018 — a list based on user reviews earned over fiscal year 2017 [...]
Tue, Jan 16, 2018, Continue reading at the source
brands-technology-power-content

It's a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there's serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

If you read our recent 2018 Content Marketing Predictions e-book, you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For [...]

Tue, Jan 16, 2018, Continue reading at the source

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