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from Joe Pulizzi
This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle's to sleep. Our rants and raves include building an audience, Snapchat, [...]
Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis.
“We've got this very, very captive audience – and they're bored – there's really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told NPR a few years ago.
Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. Yes, Gas Station TV is an innovative media company. But it's a great example of how gas stations are using [...]