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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week's episode

This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle's to sleep. Our rants and raves include building an audience, Snapchat, [...]

Sat, Nov 18, 2017, Continue reading at the source
Earlier this week, advertisers and brands found themselves in a Tweet storm after receiving backlash against calls to boycott Sean Hannity [...]
Fri, Nov 17, 2017, Continue reading at the source
From Steve Jobs and the Apple Macintosh to understanding the core positioning of companies, Andy Cunningham shares her story and insights [...]
Fri, Nov 17, 2017, Continue reading at the source
And then there are all those meetings... [...]
Fri, Nov 17, 2017, Continue reading at the source
capture-captive-audiences

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis.

“We've got this very, very captive audience – and they're bored – there's really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told NPR a few years ago.

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. Yes, Gas Station TV is an innovative media company. But it's a great example of how gas stations are using [...]

Fri, Nov 17, 2017, Continue reading at the source
Here are five tech upgrades your business can implement for improvement on several fronts. [...]
Thu, Nov 16, 2017, Continue reading at the source

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