Content Marketing

News, tips, and blogs from online sources

Direct Marketing News
Content Marketing Institute

The RAPP global CEO talks about staying relevant to customers on a real-time basis [...]
Wed, Oct 18, 2017, Continue reading at the source
These high-powered executives under the age of 40 are truly changing the landscape of contemporary marketing, and are paving the way for constant innovation. Here are our 40Under40 winners. [...]
Wed, Oct 18, 2017, Continue reading at the source
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense [...]
Wed, Oct 18, 2017, Continue reading at the source
email-lists-smaller-better

Have you been attracted to headlines like these?

50 Tips to Help You Get 50,000 Email Subscribers for Your List 20 Ridiculously Easy Ways to Get More Email Subscribers How to Build an Email Marketing List as Quickly as Possible 10 Irresistible Incentives That Will Grow Your Email List—Fast

Of course you have, and I understand why: For us content marketers, eyeballs are everything. The more people we have reading, listening to, and watching our content, the better.

But what if the best way to grow a loyal audience for your content is to let your subscribers go, or even to shove them [...]

Wed, Oct 18, 2017, Continue reading at the source
On September 26, Twitter announced that it was doubling the maximum length of tweets from 140 characters to 280-character tweets [...]
Tue, Oct 17, 2017, Continue reading at the source
speed-up-process-find-hire-top-content-talent

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem.

Why? Is there really that much competition for top talent? Yes. In a survey from The Creative Group, creative and marketing professionals with hiring authority named “content creation and content marketing” as one of the top three technical skills lacking on their teams.

Content creation and #contentmarketing are top [...]

Tue, Oct 17, 2017, Continue reading at the source