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Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success.
This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today's release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.
As you can see in the chart, only 5% of the “somewhat committed” report high success versus 38% of the “most committed” group.
Only 5% in UK somewhat committed [...]
It's a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays. But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there's serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.