Content Marketing

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Content Marketing Institute

CMI-5-Key-Milestones

A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing:

The global team of content creators needed more robust tools to produce the steady stream of articles, infographics, video, and interactive content published daily to help IT, marketing, and supply chain leaders stay ahead of technology trends. The global PR and content development team, which launched Smarter With Gartner, had an opportunity to feed our content marketing assets into the broader Gartner digital marketing programs.

When we realized we needed [...]

Sun, Aug 20, 2017, Continue reading at the source
smartling-reliable-recipe-business-growth

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week's episode

Robert ponders whether to learn to be big or accept that you'd rather stay small. In the news, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Meanwhile, Disney decides to pull its films off Netflix, and Google may still buy Snap. We dive into discussions on how [...]

Sat, Aug 19, 2017, Continue reading at the source
The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which [...]
Fri, Aug 18, 2017, Continue reading at the source
The social network also shares plans for cracking down on spammers featuring fake video play buttons [...]
Fri, Aug 18, 2017, Continue reading at the source
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston [...]
Fri, Aug 18, 2017, Continue reading at the source
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston [...]
Fri, Aug 18, 2017, Continue reading at the source