Content Marketing

News, tips, and blogs from online sources

Direct Marketing News
Content Marketing Institute

Collin Holmes of Chatmeter explains the local brand management opportunities for major chains [...]
Thu, Jun 22, 2017, Continue reading at the source
Marketers from SAP and Accenture join Facebook and Apple on the list. [...]
Thu, Jun 22, 2017, Continue reading at the source
how-stop-wasting-time-wrong-content

Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets.

While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous waste of time and resources.

Fortunately, Agile practices offer an alternative. Rather than putting all your eggs into one big content basket, you can conduct small experiments by releasing minimum viable content. I'll define this term in a bit. For now, the main thing to note [...]

Thu, Jun 22, 2017, Continue reading at the source
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum. [...]
Thu, Jun 22, 2017, Continue reading at the source
Delivering "E" for experience means understanding the customer's needs in the moment [...]
Wed, Jun 21, 2017, Continue reading at the source
Inspired Mobile's Pratick Thakrar dishes on the evolution of digital, the role of agencies, and why SMBs may not need them as much. [...]
Wed, Jun 21, 2017, Continue reading at the source