Content Marketing

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Content Marketing Institute

Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures [...]
Thu, Nov 16, 2017, Continue reading at the source
Real opportunities now exist for tailored, personalized ads in the B2B space [...]
Thu, Nov 16, 2017, Continue reading at the source
marketers-think-data-scientists

Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you're not working with a data scientist or at least thinking like one, you're missing something: the ability to say “I know” instead of merely “I think.”

That distinction matters when you're talking with executives, says content marketer and consultant Katrina Neal. “If you walk into a meeting in a next-generation data-driven organization and announce, ‘I think this campaign is going to work,' you could risk being humiliated in front of your colleagues and asked to leave the room.”

A marketer who says [...]

Thu, Nov 16, 2017, Continue reading at the source
On the horizon of taking the company public without an IPO, Spotify has announced a partnership with makeup artist Pat McGrath in its biggest move to retail to date. [...]
Wed, Nov 15, 2017, Continue reading at the source
Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social [...]
Wed, Nov 15, 2017, Continue reading at the source
2018-australia-research-cover

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago.

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends, 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. That's a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers.

85% of Australian respondents agree their org is focused on building an audience vs 69% last year. @cmicontent
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Growing your subscriber base is [...]

Wed, Nov 15, 2017, Continue reading at the source

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