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Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets.
While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous waste of time and resources.
Fortunately, Agile practices offer an alternative. Rather than putting all your eggs into one big content basket, you can conduct small experiments by releasing minimum viable content. I'll define this term in a bit. For now, the main thing to note [...]