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“Peek behind great content marketing efforts and you'll nearly always find a driven, well-organized team.”
I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here's the dirty little secret: Those ideas only work if you have the right people on your team to implement them.
In short: Your success (or failure) in large part depends on your team.
Your #contentmarketing success depends largely on putting together the right team, says @MicheleLinn.
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Of course, the question looms: How do you put a [...]
How much will the evolving landscape of AI impact content creation?
I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said.
I was surprised. I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I took a data-driven look at the reality.
How much has AI been implemented behind the scenes for content creation? And what does this technology cost?
The key phrases behind content-writing robots you'll see [...]