Content Marketing

News, tips, and blogs from online sources

Direct Marketing News
Content Marketing Institute

How Zicam proved that there is a better, more data-driven approach to buying and measuring TV advertising [...]
Mon, Jun 19, 2017, Continue reading at the source
Our weekly column about marketing tech and ops [...]
Mon, Jun 19, 2017, Continue reading at the source

Managing a blog is a tough task, especially if it's a multi-author outlet. It involves a lot of editing, relationship building, and task management.

You don't need to be an expert in everything, but you do need to keep a lot of things in check – search engine optimization, content interlinking, article performance in search and social media, and overall content marketing impact on the brand awareness.

The following tools will help you to do more, know more, and understand more to boost your blog performance without spending hours learning new things normally outside of the routine.

Before-publishing tools 1. Add Google Custom [...]
Mon, Jun 19, 2017, Continue reading at the source

Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations' social media channels and weather blogs. Taking a job as a social media specialist with Atlanta-based The Weather Channel was a natural transition for her. “The Weather Channel is a dream job for a weather nerd like me,” says Watson.

CCO: How do you manage the amount and variety of information you curate every day?

Watson: At The Weather Channel, our main goal is to provide weather information to help our fans plan their day and stay safe during severe weather. One [...]

Sun, Jun 18, 2017, Continue reading at the source
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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week's episode

Robert ponders finding meaning in the absurdities of our lives. On the news front, we debate whether Google's new ad-blocking plan is a heaven-sent digital experience or a play that's hell-bent on keeping the company's monopoly in place? We also discuss the craft brewing industry's fury over Anheuser-Busch's purchase of an indie community forum. [...]

Sat, Jun 17, 2017, Continue reading at the source

While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers.

CMI research reveals that while print is not a particularly popular way to distribute content – approximately one-third of B2B and B2C marketers use print – those who do use print consider it the most important channel after email and LinkedIn (for B2B) and Facebook (for B2C).

Read on for inspiration across industries, marketing goals, and styles.

thinkMoney by TD Ameritrade

Agency/Publisher: T3 Custom

Now in its 10th year, thinkMoney has won many [...]

Fri, Jun 16, 2017, Continue reading at the source