Content Marketing

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“Peek behind great content marketing efforts and you'll nearly always find a driven, well-organized team.”

I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here's the dirty little secret: Those ideas only work if you have the right people on your team to implement them.

In short: Your success (or failure) in large part depends on your team.

Your #contentmarketing success depends largely on putting together the right team, says @MicheleLinn.
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Of course, the question looms: How do you put a [...]

Mon, Nov 13, 2017, Continue reading at the source
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How much will the evolving landscape of AI impact content creation?

I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said.

I was surprised. I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I took a data-driven look at the reality.

How much has AI been implemented behind the scenes for content creation? And what does this technology cost?

The key phrases behind content-writing robots you'll see [...]

Sun, Nov 12, 2017, Continue reading at the source
Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure. [...]
Fri, Jun 05, 2015, Continue reading at the source
3 things marketers need to consider when developing a trustworthy content marketing strategy. [...]
Fri, Jun 05, 2015, Continue reading at the source

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