Content Marketing

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Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven't embraced the implications of virtual assistants and other voice-powered technology.

As an SEO and content architect at Moz, I urge marketers to understand voice's importance and the need to do so today to prepare for the voice revolution.

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? 60+ Predictions Voice search growing

Whether it's Google Home, Siri by Apple, Cortana by Microsoft, or Amazon's Alexa, voice represents an ever-growing share of the search pie. Statistics on usage are difficult to come by, but in mid-2016, [...]

Thu, Jan 04, 2018, Continue reading at the source

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm?

Maybe. Maybe not. Either way, you're probably curious about what it looks like for a brand to run a media organization. What's the best way for the marketing and media teams to relate to each other? Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or [...]

Wed, Jan 03, 2018, Continue reading at the source

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert's expert build and manage communities?

Essential social mindset

I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words.

Master the art of banter

As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it's used only as a broadcast channel, you're failing to make connections. If you're not connecting with people, it's just a bunch of noise. It's not enough to [...]

Tue, Jan 02, 2018, Continue reading at the source

When you have been in any industry for awhile, it's easy to feel a bit burnt out on the topic.

As the former head of editorial at CMI I've read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing.

This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. I'd also love to hear your favorite new ideas that will shape your plans in the coming year.

Quantity [...]
Mon, Jan 01, 2018, Continue reading at the source

You've almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it?

Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed to many thinkers of varying levels of fame, including:

Igor Stravinsky – “A good composer does not imitate; he steals.” William Faulkner – “Immature artists copy, great artists steal.” T.S. Eliot – “The immature poet imitates and the mature poet plagiarizes.”

Clearly, you'll be in good company if you “steal” the content marketing ideas in this column. In fact, it's becoming a [...]

Fri, Dec 29, 2017, Continue reading at the source

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. (Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert's thoughts to even more subscribers.)

Every year I highlight some of my favorite messages from this newsletter to give subscribers a second chance to savor some of Robert's insights while giving everyone else a taste of what they've missed.

I hope this year's post gives [...]

Thu, Dec 28, 2017, Continue reading at the source

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