Content Strategy

News, tips, and blogs from online sources

Content Strategy Inc.
The Content Strategist at Contently

content advantage

In 1915, psychologist Edgar Rubin wrote his entire doctoral thesis on a simple picture. The image in question appeared to contain a flat white vase centered on a black background. But as plain as it seemed, it sparked heated debate among hundreds of research subjects, prominent doctors, and renowned psychologists.

While most believed the vase was clear as day, others argued there wasn't a vase at all. In the black part of the image, they saw two men facing each other. Today, the phenomenon of Rubin's Vase is part of gestalt psychology, a field exploring why some people prioritize different information [...]

Thu, Aug 17, 2017, Continue reading at the source

They say the hardest part of winning is doing it again.

Since 1976, there have only been five repeat champions in the NFL. In the MLB, only four. In the NBA and NHL, there have been 11 each, largely thanks to the Lakers and Bulls, and the Canadiens and Islanders, respectively. The same thing happens in business, where industry titans give way to disruptors and innovators.

Winning again and again is challenging for a number of reasons: You have to maintain your standard of excellence; anticipate and adapt to new obstacles; and keep your team motivated, happy, and productive. It's difficult [...]

Wed, Aug 16, 2017, Continue reading at the source
b2b events tactics

When you're inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there's a reason they're still incredibly popular.

According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics.

Per the report, 85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make [...]

Tue, Aug 15, 2017, Continue reading at the source

“Content strategy is difficult. It's hard to pin down, it's vague, it's a moving target. It's expensive.” What excuses! Content strategy is difficult in the same way that losing weight is difficult. The process is not complex. It's not hard to figure out what needs to be done. The challenge is in mustering the commitment and willpower to do it.

So, let's say you really are serious about implementing a content strategy for your website this time. Here are eight surprisingly simple steps for you to follow:

Here are eight surprisingly simple steps for you to follow if you're serious about implementing [...]

Mon, Aug 14, 2017, Continue reading at the source

Whether your weapon of choice is a keyboard, a whiteboard, a spreadsheet, or a Powerpoint, every good content marketer needs to know their role.

The post Quiz: What Type of Content Marketer Are You? appeared first on The Content Strategist.

Fri, Aug 11, 2017, Continue reading at the source

How many apps can you scroll through in 60 seconds? When I'm really in the zone, I can post on Facebook, shoot a text to my friend, like some Instagram photos, and maybe even go through some of my LinkedIn feed. I bet I'm not the only one capable of that digital dexterity. There's a tremendous amount of activity taking place online, and it seems like there's always more content to consume.

To illustrate just how much digital activity takes place every minute, Lori Lewis and Chadd Callahan created an eye-popping graphic. Their wheel demonstrates how hard it can be [...]

Tue, Aug 08, 2017, Continue reading at the source