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Regardless of type or format, channel or platform, all content moves through a life cycle. It's all conceptualized, planned, created, and maintained in some way by someone.
If you're looking at improving your content processes, we recommend using the content lifecycle as a framework. This will ensure you have processes for every stage of your content.
The content lifecycleStages of the content lifecycle Strategize and ideate
Your content team leader along with high-level representatives of your company's business units who discuss how content can be used to drive business goals. Business teams come with problems and ideas, ready [...]