Content Strategy

News, tips, and blogs from online sources

Content Strategy Inc.
The Content Strategist at Contently

salespeople study

Salespeople don't have it easy. Hit your numbers and you're safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson.

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. The company, along with researcher Steve W. Martin, surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes.

Judging by the results, one takeaway [...]

Thu, Jul 27, 2017, Continue reading at the source

Imagine you're playing soccer. You've trained for years, now finally at the peak of your powers as you confidently march toward the title. Then, with the score tied in the championship, the ball falls to you just yards from the goal. But instead of knocking it in to rapturous applause, you scuff your opportunity, doomed to watch your biggest competitor take all the spoils for itself.

To me, that scenario is the best way to describe what happens when a brand does all the right things creating a valuable blog post but then ignores internal linking. It's like whiffing on an [...]

Wed, Jul 26, 2017, Continue reading at the source

When he was only 14 years old, Duncan Mitchell dropped out of middle school after watching an inspirational episode of Billions on Showtime.

“I knew then that there was something more for me,” said Mitchell, now 16 and the CEO of a professional virtual-reality fidget-spinning league. “People in my generation, all they wanna do is dab on some business, you know?”

Mitchell's aspirations are typical of Generation Z—also known as post-millennials, or Gen Z, or Dr Z. and the Women. These go-getting teens, tweens, and seven-year-olds are ready to dominate the startup world, the media landscape, and that section of the New [...]

Tue, Jul 25, 2017, Continue reading at the source
Salesforce marketing roles

I'm not usually one for quotations, but there's a saying attributed to Albert Einstein that I've always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. Since marketers always care about getting better results, it's about time they listened to Einstein's advice.

Over the past decade, marketing has undergone an incredible amount of change. New products and platforms constantly spring up and fade away. Marketers have access to more data and better analytics. Revenue models are always evolving. There are disruptive technological trends like artificial intelligence, virtual reality, big [...]

Fri, Jul 21, 2017, Continue reading at the source